Our Story

We are a family-owned business with over 45 years of experience designing and crafting some of the world’s most beautiful jewelry. Our mission is to provide our customers the perfect product at an affordable price. That is our promise to you. But most importantly, we let you fully control the jewelry customization process to truly call it yours. If there’s anything about jewelry you’re unsure about, we’re here to guide you every step of the way. It’s really that easy.

The Chrysella Experience

Our brand is inspired by a butterfly; a creature which undergoes a captivating transformation process from a caterpillar to beautiful whimsical butterfly. This transformation process parallels the journey that our custom designs and hand selected diamonds undergo before becoming yours.

And our name, Chrysella, is inspired by the chrysalis or the phase that a caterpillar undergoes before transforming into a beautiful butterfly. This in turn was the foundation for the Chrysella Process, the very simple steps we take to guide our customers from an abstract idea to a fully developed and completely unique jewelry product. Whether it’s for an engagement, anniversary, birthday or just a treat – we have you covered. Our mission is to break the barriers of uncertainty in the jewelry purchasing process and make it your own personal design adventure.

Unparalleled Expertise

We take pride in our expertise. Our team of gemologists and sales professionals are all GIA-trained and experts in our industry. Our team is not only knowledgeable in their technical understanding of design and gemology; they are expert artisans who will contribute every step of the way through your design and customization process. In other words, we’re really helpful.

The Chrysella Quality Difference

With our experience, we are bringing an ancient craft to shine with the latest modern technology. From our unique casting process and prime manufacturing standards to our world class sourcing of affordable yet high quality gems, we are your one stop solution for all of your jewelry needs. And of course, we do all of this with a keen eye on sustainability and ethics.

We are here for you. Every step of the way. Start your Custom Design journey with us today.


“When I think of Chrysella, I think of transcendence well beyond jewelry.  I think of the generations of artisans in my lineage that used their imagination to inspire a new era of modern day artisans—Artisans that couple ancient techniques with modern technology to craft the world’s most beautiful jewelry.” –Chrysella Founder, Andrew Elawar